When I launched this Substack last November, I developed a 6-month content arc that:
Lined up with the content across the five Naming for Newer Namers classes that I teach
Tackled the foundational topics that newer namers most often want (or need!) to know
Last week’s newsletter wrapped that arc, and I thought you might like being able to navigate everything I’ve written based on the big questions I was answering:
How can I become a namer?
P.S. If you missed the announcement, SELF-GUIDED NAMING CLASSES ARE HERE! Just as packed with practical information as the live classes, they give you access to everything you need to name confidently—on your own schedule, at your own pace, and in your own time zone.
What are some basic things I should know about naming strategies and the naming process?
What makes a name a good name?
When names optimize for just one thing
Five rookie naming mistakes—and how to avoid them
What goes into a naming strategy
Six ways to use your naming strategy
What happens when you don't use a naming strategy
How can I learn more about what makes a name “risky” when it comes to trademark, language issues, and other potential issues?
Why you should care about a name's risk profile
Are "global names" even a thing????
Desperately seeking linguistic disasters
Upcoming topic arcs will tackle: creativity + naming generation, the naming needs of centralized/global brand and marketing teams, naming operations planning and implementation, naming in systems, and the business of naming. Want to learn about something else? Holler at me!
ALSO ALSO ALSO: I have a huge announcement coming next week. I can’t wait to tell you all about it.
Happy naming!
Caitlin
Want more naming resources?
Take an upcoming live Naming for Everyone class, or check out our new self-guided series.
Download free booklets from the Truth in Branding series on naming and trademarks
Great resource. And congratulations!