The May/June lineup is all morning classes while we work on developing some other cool stuff for the fall, but I promise evening classes for my west coasters and late risers are on the horizon.
How to Become a Namer is BACK! And it’s free one last time.
I’m developing a self-guided version of the class, so I’d love to offer it one more time for free to give myself a little wiggle room to tinker. If you’d like to take this class, which is a short intro to how (some) people make a living making names, sign up asap because free classes always fill up quickly (I’ll wait a few days before I post it on LinkedIn).
00: HOW TO BECOME A NAMER
Wednesday, May 22
8:00 AM 9:30 AM Eastern
Learn the basics of what it takes to make a living making names.
The full Naming for Newer Namers series has been renamed
I hope the titles are more intuitive now. The final class in the series will be one on presenting names and basic client conversations/management, because those questions come up all the time, and I don’t have a class for them yet. But I will. For now, take a look at the core four courses. I hope to see you in one soon!
01: HOW TO DEVELOP A NAMING PROCESS
(Formerly The Essentials of Naming)
Tue, May 28, 8:00 AM–9:30 AM and Wed, May 29, 8:00 AM–9:30 AM Eastern
(2 90-minute classes)
Get an intro to what you must know to start, run, and complete a naming project successfully.
02: HOW TO DEVELOP A NAMING STRATEGY
(Formerly The Strategy of Naming)
Tue, Jun 4, 8:00 AM–9:30 AM and Wed, Jun 5, 8:00 AM–9:30 AM Eastern
(2 90-minute classes)
Learn to develop a winning naming strategy, a simple naming brief, and a set of shared criteria for success.
03: HOW TO CREATE LOTS OF GOOD NAMES
(Formerly the Art of Naming)
Tue, Jun 11 8:00 AM–9:30 AM and Wed, Jun 12 8:00 AM–9:30 AM Eastern
(2 90-minute classes)
Equip yourself with the right creative tools, tactics, and resources, and you’ll never get stuck in the weeds.
04: HOW TO FILTER OUT OBVIOUS NAMING RISKS
(Formerly The “Science” of Naming)
Tue, Jun 25 8:00 AM–9:30 AM and Wed, Jun 26 8:00 AM–9:30 AM Eastern
(2 90-minute classes)
Increase your names’ chances of winning by learning to navigate trademark, linguistic, common-law, and other types of risk.
Happy naming!
Caitlin
Want more naming resources?
Take an upcoming Naming for Everyone class
Download free booklets from the Truth in Branding series on naming and trademarks