Free naming webinar: What makes a great global name?

Join me and members of the We Are Naming network on November 7 for a look at what goes into developing global names.

I’m part of an incredibly special group of namers around the world called We Are Naming

We meet up monthly, sometimes more, to talk theory, process, frameworks, inspiration, and creativity.

We also team up regularly: We evaluate each other’s work for linguistic disasters and partner on projects that require market-specific perspective.

We’ve been together since 2020, but we’ve never hosted an event before…

until now.

We are hosting our first-ever webinar as a group on November 7!

Join me and my wonderful global counterparts on November 7 at 8:30 a.m. Eastern, 2:30 p.m. Central European time, for our first-ever session of We Are Naming Talks. The topic? “What Makes a Great Global Name?” 

Naming a corner store is hard work. Naming a brand that needs to work in every corner of the world can be overwhelming without the right process, strategies, and team.

Whether you’re thinking about your next global name, or wondering about how to make a name you’re already using work better around the world, we’d love for you to come hang out with us on the computer.

We’ll cover our definition of a global name, the challenges global brand names face, and what goes into a successful global name creation process. I hope to see you there!

Can’t make it? Sign up anyway—you’ll get the recorded version afterward!

I know the timing isn’t friendly to those on the West Coast, so please feel free to sign up if you’d like a recording of the discussion sent to you!

Happy naming!

Caitlin

Want to become a better namer?

Take a Naming for Everyone self-guided class.

Download free booklets from the Truth in Branding series on naming and trademarks.

Check out an episode of Big Names in Naming, the podcast where I interview namers about…naming.