Naming swipe pile: Butt stuff edition

A new series where I share screenshots I've amassed on a naming topic or theme

Feb 11, 2025

If this post is too juvenile for you, fear not: I’m not moving away from more serious naming advice here. I’ve also started a new newsletter through my naming studio, Wild Geese Studio. It’s focused on naming decision makers at large enterprises, but there is plenty of good naming advice for all over there: Subscribe to The Naming Playbook.

All self-guided class sales from now through February 28, 2024, will go to Direct Relief’s California Wildfire Response

Want to become a better namer?

The full Foundations of Naming self-guided class series is finally here—take one class or the complete series, and boost your naming confidence.

Foundations of Naming available now

My desktop isn’t for the faint of heart

I’m pretty organized, with three exceptions:

My laundry pile (I blame jiu jitsu)
My backpack (filled with beef stick wrappers and loose antihistamines)
My computer desktop (wanna see?)

What if I told you I’ve only had this computer for five weeks?

I love love love love love my screenshots. And some of these screenshots? You’ll love them too.

As I do research for client work or for Big Names in Naming games, I compile the interesting things I find. As part of this new series, I’ll share my favorites with you.

I hope they tickle your fancy.

So, for this volume, we’ll start with butt stuff

Researching Big Names in Naming games takes me into the nether regions of the USPTO. I found these registrations while trying to find companies whose ~true nature~ was surprising given its name.

I found nothing for the show, but many names I’ll treasure for the rest of my life.

Enjoy!