"Give your name a job" is an approach that many will find unique (but anyone who takes the time to build a strategic foundation for a brand before brainstorming will appreciate). It forces you to think about your brand in a different way. If more people took this approach we'd have fewer names like XOBNI which was a stupid name that the founders thought was cool because it spelled INBOX in reverse, or DOUCHEBAG which the founders thought of after a night of drinking.
"Give your name a job" is an approach that many will find unique (but anyone who takes the time to build a strategic foundation for a brand before brainstorming will appreciate). It forces you to think about your brand in a different way. If more people took this approach we'd have fewer names like XOBNI which was a stupid name that the founders thought was cool because it spelled INBOX in reverse, or DOUCHEBAG which the founders thought of after a night of drinking.
Hahahahaha YES
Very sound strategic approach! Kudos!
That means a lot coming from you, Mark! Thank you for reading!