"You wouldn't feed Pentium to a baby" and other insights from a naming researcher
“The traps of fit-to-concept research and why it will almost always result in a ‘winning’ name that doesn’t feel too much like a winner.”
Truer words were never spoken.
This interview is incredible 👌lots of gold in here.
“The traps of fit-to-concept research and why it will almost always result in a ‘winning’ name that doesn’t feel too much like a winner.”
Truer words were never spoken.
This interview is incredible 👌lots of gold in here.