This one is for anyone who’s been frustrated by their namer, researcher, or client while navigating the research process—we all have a lot to learn from Brad Davidson.
I talk with Brad about:
The journey from researching how doctors talk about death (or“around” death, as it turned out) to working at a prominent naming agency—and ultimately conducting lots of naming research
The traps of fit-to-concept research and why it will almost always result in a “winning” name that doesn’t feel too much like a winner
Why it’s better to design research to better understand the potential in a name—what could it mean to your target audience? And what is it not saying that you’ll need to say with other parts of your brand?
And lots more! Plus we play Guess What We Do Here and Brad has to make some guesses about Dr. Glitter, Propaya, and Yummy Future.
About Brad Davidson
Brad is an applied theoretical linguist and medical anthropologist. You can find him on LinkedIn or reach out directly for a consultation at braddavidson100@gmail.com.
Big Names in Naming is a Naming for Everyone podcast.
For more naming resources, live and self-guided classes, and a weekly newsletter, visit namingforeveryone.com. And if you're a major brand in need of naming help, you can work directly with Caitlin's studio, Wild Geese Studio. wildgeesestudio.com.
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