I finally got to interview Brad Flowers of Bullhorn and author of The Naming Book!
I talk with Brad about about:
The journey from managing a bike shop to founding Bullhorn and becoming a namer
Bullhorn's naming approach and the role of company culture as an attribute to explore for naming
Remembering to celebrate milestones along the way and remembering that business success and personal value don’t have to get all tangled up in each other
Plus we play Defend! That! Name! and Brad convinces me that Longshot is a spot-on name for a meditation center, Snips will be your next sleep coach, and that Horizon peanut-free spread could work as a name if we paired it with a ~nasty~ little tagline.
About Brad Flowers
Brad is the co-founder of Bullhorn, a naming and brand identity agency. Brad co-founded Broke Spoke Community Bike Shop. He wrote The Naming Book. Brad lives in Lexington, KY with his wife, two kids, and cattle dog, Matilda. Brad’s email is brad@bullhorncreative.com.
Big Names in Naming is a Naming for Everyone podcast.
For more naming resources, live and self-guided classes, and a weekly newsletter, visit namingforeveryone.com. And if you're a major brand in need of naming help, you can work directly with Caitlin's studio, Wild Geese Studio. wildgeesestudio.com.
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