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Transcript

Big Names in Naming: The Scott Milano Episode

"The shorter the copy, the more I liked it."
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I talk to Scott about:

  • The journey from philosophy to working at Interbrand in Japan and New York to founding Tanj

  • How we grieve for the names of businesses that don’t last long enough in market

  • His work creating short-form naming content (GO ENJOY IT!)

  • His advice to his current self from his younger, scrappier self (this really hit home…)

Plus we play That Can’t Be Real! And Scott does shockingly well when faced with names sourced from my little town of Kerhonkson, NY.

About Scott Milano

Scott is the founder and managing director of Tanj. For more than 15 years, Scott has focused on verbal identity — harnessing the power of language to deliver lasting, tangible impact on brands globally. For more, visit Tanj.co.

Big Names in Naming is a Naming for Everyone podcast

For more naming resources, live and self-guided classes, and a weekly newsletter, visit namingforeveryone.com. And if you're a major brand in need of naming help, you can work directly with Caitlin's studio, Wild Geese Studio. wildgeesestudio.com.

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