I talk with Jenna about:
Addison Whitney’s Ari platform, an AI-powered naming tool designed to support creative exploration in pharmaceutical naming
Misconceptions about pharmaceutical naming
The skills needed for a career in pharmaceutical naming, including a love of language and natural curiosity
Plus we play Defend! That! Name! and Jenna tells me why Rest Area is what we’ll all be calling the common cold, why Wakeup Call is the most proper name for an etiquette school, and why Little Bunny could be a comforting name for an obituary writing service.
About Jenna Wise
Jenna is an Associate Creative Director of Verbal Design at Addison Whitney. Since stepping into the world of naming in 2009, she’s helped shape identities for everything from snack foods and cars to blockbuster pharmaceutical brands and global corporations. Her work spans naming, copywriting, scripting, and brand strategy. If she could choose a superpower, it would be omnilingualism.
Connect with Jenna on LinkedIn, or learn more about her work in verbal design and AI collaboration at addisonwhitney.com.
Big Names in Naming is a Naming for Everyone podcast
For more naming resources, live and self-guided classes, and a weekly newsletter, visit namingforeveryone.com. And if you're a major brand in need of naming help, you can work directly with Caitlin's studio, Wild Geese Studio. wildgeesestudio.com.
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