I talk with Rob Meyerson about…
The PhD-to-namer pipeline
An in-the-works workbook version of his book Brand Naming
Why process matters
Key traits for namers beyond just liking language (though that matters too!)
Plus we play Guess What We Do Here? and Rob makes some very insightful guesses about the nature of three companies that have something ~unusual~ in common.
About Rob Meyerson
Rob is the principal and founder of Heirloom. He is a brand strategist and professional namer whose past clients range from startups to the Fortune 500. Prior to Heirloom he was Global Head of Brand Architecture and Naming at HP. Previously, he held strategy and verbal identity roles at leading agencies in the U.S. and Asia. Rob runs the blog and podcast How Brands Are Built, co-authored the most recent edition of Designing Brand Identity, and wrote Brand Naming.
To learn more about Rob and see samples of his writing, media appearances, and presentations, see his full bio.
Big Names in Naming is a Naming for Everyone podcast
For more naming resources, live and self-guided classes, and a weekly newsletter, visit namingforeveryone.com. And if you're a major brand in need of naming help, you can work directly with Caitlin's studio, Wild Geese Studio. wildgeesestudio.com.
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