Meet Mason!
Mason took my classes last year and he was, as you’ll be able to tell from our conversation, all in on naming. I wanted to talk to someone newer in their naming journey about what they’ve learned so far and what they hope is next. It had to be Mason!
I talk to Mason about:
How he came to see naming as a possible path after a couple of decades as a French translator
What’s been challenging about getting started in this field
His love of the outdoors and how it inspired his Substack devoted to outdoor brands’ naming trends
Plus Mason was super brave and agreed to play Defend! That! Name! He makes the case for Pleasure Trip as resort wear for toddlers, Slither as a diner name, and Action House as a line of clothing from celebrity Steve Buscemi.
About Mason Colby
Mason is a French translator and copywriter specializing in sustainability and corporate communications. He is a songwriter drawing on folk traditions of his native Louisiana and adopted Kentucky. And he is a namer. Subscribe to Trail Names.
Big Names in Naming is a Naming for Everyone podcast
For more naming resources, live and self-guided classes, and a weekly newsletter, visit namingforeveryone.com. And if you're a major brand in need of naming help, you can work directly with Caitlin's studio, Wild Geese Studio. wildgeesestudio.com.
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