I talk with trademark attorney Angela Wilcox about:
Why trademarks matter so much to the practice of naming
The challenges of descriptive naming and some of the strategies brands can use to protect their brand name while still telegraphic what they do
How working with an experienced IP lawyer can help you work through some of the less black-and-white aspects of trademarks—and get you closer to a result you can really work with
Plus we play That Can’t Be Real and Angela absolutely crushes it (two out of three times, anyway 😉).
I’ve worked with Angela on naming projects for more than 15 years, and it was such a treat to get to share her incredible expertise with everyone!
About Angela Wilcox
Angela has been practicing Intellectual Property Law for over twenty years, beginning her career as counsel for Playboy Enterprises, Inc. She has worked with some or all of the members of Wilcox IP, PC since 1999, serving as the managing partner of the Trademark and Copyright Groups of the firm’s predecessors since 2004. Throughout this time, Angela has provided trademark and copyright counsel to her clients in areas such as branding and corporate name research and clearance, trademark and domain name acquisition, trademark and copyright prosecution, trademark and copyright policing and trademark and copyright litigation. Visit www.wilcoxip.com for more.
Big Names in Naming is a Naming for Everyone podcast.
For more naming resources, live and self-guided classes, and a weekly newsletter, visit namingforeveryone.com. And if you're a major brand in need of naming help, you can work directly with Caitlin's studio, Wild Geese Studio. wildgeesestudio.com.
Share this post