I talk with Nina about:
Some of the ways naming is misunderstood
How she sets criteria at the start of a project
What “naming” really is beyond the development of actual name candidates
Her dreams of getting into the color naming game
Plus we play “Guess What We Do Here?” and Nina pitches some incredible guesses as to what businesses might be based on their names: Guse, Whalesync, and Ambius.
About Nina Beckhardt
An internationally published and recognized authority on naming and brand innovation with 15 years of experience running global creative agencies, Nina helps corporations and startups create strong, strategic names with ease.
Her agency, The Naming Group has been naming partner to Fortune 500 and 1000s as well as a handful of cool startups. Their work includes naming cars for Chevrolet models Sonic and Trax, to overhauling how Reebok names their footwear. They have led naming for P&G, GM, Target, PUMA, Capital One, EPSON, and Dow Jones. Nina have been published and featured in The Economist, Forbes, Bloomberg , Mashable, CNN.com, Washington Business Journal, WSJ.com, Automobile Magazine, and USA TODAY. For more, visit thenaminggroup.com
Big Names in Naming is a Naming for Everyone podcast
For more naming resources, live and self-guided classes, and a weekly newsletter, visit namingforeveryone.com. And if you're a major brand in need of naming help, you can work directly with Caitlin's studio, Wild Geese Studio. wildgeesestudio.com.
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