I talk to Felipe Valério about:
The quirks of naming in Brazil
How trust sets the stage for a successful naming relationship
The way he uses independent movie titles to generate naming ideas
His dream to name a cryptocurrency and take it in a more unexpected direction
And so much more!
Plus we play Guess What We Do Here and Felipe has to guess what yay.com, Humaans, and Threecolts do. He’s all wrong, but his guesses are juuuuuust right.
Felipe is the Brazilian member of We Are Naming, a global network of naming experts (I am the U.S. member), and it was such a pleasure to get to chat with him outside of our normal work together. I hope you enjoy!
About Felipe Valério
Felipe is a Brazilian verbal strategist and writer. He spent 10 years at Interbrand Brazil and, five years ago, founded his own language studio, Fragma, where he helps brands shape lighter and more human conversations.
He’s named ventures across diverse industries: automotive, pizzeria, jewelry, publishing, gamer supplements, real estate, ancestry testing, green plastics, meat biotech, investment funds, and education. But the most special of all? His twins names, Nina and Leo. Learn more at www.estudiofragma.com.br.
You can also learn more about his personal work, including the children’s book he mentioned on episode, here: felipevalerio.com, or see the book directly here.
Big Names in Naming is a Naming for Everyone podcast.
For more naming resources, live and self-guided classes, and a weekly newsletter, visit namingforeveryone.com. And if you're an enterprise brand in need of naming help, you can work directly with Caitlin's studio, Wild Geese Studio. wildgeesestudio.com.
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