[Yes, my phone rings a few minutes into this episode, and it sounds very bad! I apologize! I am my own producer, and I am not good at it.]
I talk to James about:
His love of the systems that inform good naming (which you can read about on his website: https://jamesmueller.xyz/thoughts/brand-architecture)
How naming characters in his own fantasy fiction writing planted the seeds for a life as a namer
His super efficient way to surface available domain names for a name you’re considering
Why chemistry and engineering are realistic metaphors for name-making
This Naming Crash Course that he developed, which breaks down five things brand names can say: https://tortoise.cool/ideas/naming-crash-course
AND SO MUCH MORE!
Plus, we play Defend! That! Name! and James takes some bad name + business combos and makes them brilliant.
I adore James as a human being and as an expert on the trickier parts of naming, and I hope you love this conversation.
About James Mueller:
James Mueller is a naming architect based in Kitchener, Ontario, Canada. He's run the gamut from copywriter to brand strategist, and has settled into naming and brand architecture. James has helped clean out the basements of big Fortune 500 companies, with agencies like Interbrand, W+K, Redscout, and Prophet.
website: jamesmueller.xyz
LinkedIn: www.linkedin.com/in/jmxyz/
contact: email@jamesmueller.xyz
Big Names in Naming is a Naming for Everyone podcast.
For more naming resources, live and self-guided classes, and a weekly newsletter, visit namingforeveryone.com. And if you're a major brand in need of naming help, you can work directly with Caitlin's studio, Wild Geese Studio wildgeesestudio.com.
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