I talk to Jeremy about:
Going from academia to becoming a senior naming strategist at Amazon
The intricacies of in-house naming at Amazon, including how names are shared and decisions are made
Naming + neurodivergence
A ton of nerdy stuff about tiering and versioning that all you disgruntled seasoned namers out there are gonna love
Plus—twist—Jeremy brings a game for me to play, called Brew or Poo. I do a really good job because I have zero maturity. :D
About Jeremy Huggins
Jeremy Huggins has named pet foods, human foods, human and pet food ingredients, wellness brands, B2B offerings, refrigerator colors, and one jelly mushroom glycolipid. These days, he’s a naming strategist at Amazon, part of a two-person naming team alongside his naming partner and bigger namer in naming Gabriele Zamora, the two of whom name devices, features, services, and subscriptions. Or, often more rewardingly, where they help convince people not to name those things and to rely, instead, on messaging and UI labels. If he could name a Sunday NPR show, it would be called “Begging All Questions.”
Big Names in Naming is a Naming for Everyone podcast.
For more naming resources, live and self-guided classes, and a weekly newsletter, visit namingforeveryone.com. And if you're a major brand in need of naming help, you can work directly with Caitlin's studio, Wild Geese Studio. wildgeesestudio.com.
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