I talk with namer Tyler Doyle about:
Why building strong relationships with your client/brand team is the best way to get to an outcome everyone loves
The importance of separating business goals from naming goals
Why the Oxford English Dictionary's Historical Thesaurus might be your new favorite naming resource
Plus, we play That Can't Be Real, a game where Tyler has to guess which of three brand names is the fake one (they all sound fake).
About Tyler Doyle: Tyler is a naming consultant and lead of the naming studio TBD. To quote from the TBD website (which is an excellent website): “TBD is just one person: Tyler Doyle. Tyler studied writing at Stanford and learned naming at A Hundred Monkeys and Lippincott. He got TBD running in 2018.” You can find out more at TBD.name
Big Names in Naming is a Naming for Everyone podcast. For more naming resources, live and self-guided classes, and a weekly newsletter, visit namingforeveryone.com. And if you're a major brand in need of naming help, you can work directly with Caitlin's studio, Wild Geese Studio, wildgeesestudio.com.
P.S. If you missed the announcement, SELF-GUIDED NAMING CLASSES ARE HERE! Just as packed with practical information as the live classes, they give you access to everything you need to name confidently—on your own schedule, at your own pace, and in your own time zone.
Big Names in Naming: The Tyler Doyle Episode