I talk with Andrea about:
Her confidence that dating Italian men made her qualified to tackle her first naming project: an Italian men’s clothing line
How a story about her on NPR’s All Things Considered led to the foundation of her making a solid career out of naming
Why it’s so important to like your own name
Neil deGrasse Tyson telling her how electricity works when she was naming a lighting product (his wisdom, however infinite, didn’t lead to any big naming insights…)
Developing a name that was both a palindrome and an ambigram* for the world’s fastest backward talker
Why she hates the name Honda Fit
Plus, we play “Guess What We Do Here?” and Andrea has to wonder aloud what they do at Rent the Chicken, Pipedream, Phoode, and HiBnB.
*Neither of us could remember what these were called during the show, but rest assured, the name came to me immediately after the show ended, and now I can look smart by telling you here.
About Andrea Carla Michaels
Andrea Carla Michaels is a Harvard University-educated namer of companies and products at ACME Naming, a NY Times crossword puzzle constructor, and tournament Scrabble player. A stand-up comic, back in the day, she contents herself with a little story-telling now and then. Highlight of her life was winning a motorhome on "Wheel of Fortune."
Big Names in Naming is a Naming for Everyone podcast.
For more naming resources, live and self-guided classes, and a weekly newsletter, visit namingforeveryone.com. And if you're a major brand in need of naming help, you can work directly with Caitlin's studio, Wild Geese Studio. wildgeesestudio.com.
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