I talk with Steve Cecil about:
Fighting against multi-tasking and devoting 100% of your brain to naming
How “owning your quirk” will make you a better namer
The stories behind the names Coursera and Figma
The many, many hats he wears at WhereWords—he even tries them on for us!
Plus, we play Guess What We Do Here? and I stump Steve with some less-than-intuitive coined names.
About Steve Cecil
Steve Cecil is a verbal branding professional and short-form copywriter, specializing in 9-letter novels (product names & corporate identities) as well as 6-syllable sagas (taglines & sales marks). You can see more of his work at wherewords.com.
Big Names in Naming is a Naming for Everyone podcast. For more naming resources, live and self-guided classes, and a weekly newsletter, visit namingforeveryone.com. And if you're a major brand in need of naming help, you can work directly with Caitlin's studio, Wild Geese Studio. wildgeesestudio.com.
Share this post