I talk with Mark Gunnion about:
His first-ever naming assignment
How the adoption of search engines and rising dot-com scarcity in the 90s grew naming as a profession
Getting his start working with all the naming legends
Creating a *shockingly good* name for Nike
How Paper Mate Flair pens are the best pens in the world (even though I wave a Le Pen around throughout the episode)
His namer dreams of naming a perfume, a blockbuster movie, and a "midlife crisis car"
How naming your own creative work feels different from naming businesses, products, and services
Plus, we play That Can’t Be Real and Mark has to guess which wacky animal-themed brand names are fake.
Plus, plus, PLUS, so much more. I admire Mark immensely, and it was an honor to interview him. I hope you enjoy it.
About Mark Gunnion. Mark is a Name Consultant and Freelance Namer. He got his start naming 28 years ago and hasn't looked back. He lives in Southwest Oregon with his wife and two cats, and in his spare time, he writes action and thriller screenplays. You can learn more about him and his naming work at Gunnion.com, and you can read all about his screenplay work at 500Haiku.com.
Big Names in Naming is a Naming for Everyone podcast. For more naming resources, live and self-guided classes, and a weekly newsletter, visit namingforeveryone.com. And if you're a major brand in need of naming help, you can work directly with Caitlin's studio, Wild Geese Studio. wildgeesestudio.com
Big Names in Naming: The Mark Gunnion Episode