I talk with Aaron Hall about:
The characteristics he looks for in a newer namer
How indulging your curiosity on TikTok can lead you to unexpected sources of word nerdery (shout out to Etymology Nerd, who is also on Substack)
The importance of taking field trips and getting outside into the sunshine
Why you should build easily overlooked skills like taking your time and asking lots of questions early in your career
Plus, we play Defend! That! Name! and Aaron tells me why Weird Guy is a normal name for a sunblock, Grip Strength is a fitting name for a line of upcycled wool coats, and why High Praise gets high praise as the name for a natural wine.
About Aaron Hall
Aaron is the founder of Emphatic Branding.
From his site:
"After graduating from Harvard, I landed in San Francisco just in time for the dot-com crash in 2001. That’s when I stumbled into my first naming job. And it was love at first sight, er… name.
For twenty-two years I’ve climbed out of bed each morning excited to play with words. I love what I do and I try to help my clients experience that same excitement.
I’ve worked at naming-only firms and I’ve run naming departments at global branding firms."
Big Names in Naming is a Naming for Everyone podcast.
For more naming resources, live and self-guided classes, and a weekly newsletter, visit namingforeveryone.com. And if you're a major brand in need of naming help, you can work directly with Caitlin's studio, Wild Geese Studio. wildgeesestudio.com.
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